Sami Boustany, CEO of Yahlive. Photo: Yahlive
[Via Satellite 03-10-2015] UAE-based satellite broadcasting company YahLive’s latest survey has revealed the viewing habits of the Farsi speaking community. Global market research company IPSOS conducted the survey, which consisted of several thousand interviews in Farsi.
The survey found that content from YahLive, which services markets in the Middle East, North Africa, Southwest Asia and Europe, reaches more than 25 million Farsi-speaking viewers. Seventy percent of viewers are Farsi-only speakers, with 86 percent of those surveyed saying they watch TV every day. Movies ranked in as the top watched content, at 62 percent of respondents saying they watch movies most often, closely followed by news at 61 percent, and series TV shows at 54 percent.
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